The Cross-Border Culture Art Space

Nowadays, to be competitive with other tourism destinations smaller tourist regions (border regions HU, SK & UA) must unite efforts positioning themselves as a single tourism destination offering the sophisticated tourist a complex tourism package with integrated cultural programmes. In spite of the advantages given (natural values, rich history & culture), our regions face major problems on this way: cultural objects & historic sites are neglected & unused for cultural life & tourism; local managers & producers lack skills to develop tourist products, organizing marketing activities; local culture based products are insufficient, poorly coordinated & marketed; CBC opportunities in cultural tourism management & coordination are not utilized. In attempt to improve the situation the project seeks to unite the border regions & create a Cross-Border Culture Art Space. It is a unique platform for CBC in developing of tourism focused
cultural events & programmes, marketing of local traditional products, presenting of cultural & historical heritage, professional development opportunities for local cultural managers, producers & other tourism actors, in other words it is the “driving force” of cultural development & tourism of CB region. Thus, the following results will be achieved: 3 CBCAS cultural centres established in UA, SK & HU based in historical & cultural sites reconstructed; the centres filled with cultural programmes & tourism attractions for visitors; cultural managers & local producers acquired skills of tourism product development & marketing; tourism attractions mapped & promoted; cultural heritage presented through CB cultural events/programmes (43 cultural events & activities in the project). The project will produce benefits for the target groups (cultural managers, local producers - skills, expertise, marketing) & final beneficiaries (tourists, local people - cultural events & programmes, information on regions' opportunities, interactive programmes).